Updated: 10-01-2010

Screen Resolution
Screen resolution is the amount of pixels that makes up the size of the viewing area of a monitor screen. The indusrty standard is 1024 x 768. We develop the width of a web page to 960 to 980 pixels wide or fluid width (adjusts to browser width). This will give us plenty of width to include a menu navigation on the right of a page (see below). We do offer the option of using full screen experience using Flash technology.

Web Site Navigation
The overall industry standard has been that menu navigation is on top or left of a web page. We here at TechniPixel prefer menu navigation on top/bottom or on the right side of a web page.

Why the right side you may ask? We have always held that a web page should be a printable document. A standard print page is 720 pixels wide. With navigation on the left that usually takes up 200 pixels, in turn leaves about 520 pixels of print space left. Some sites widths go beyond the printable area therefore the text is not printed. Our standard of using right navigation allows us to use the entire 720 pixel width for a printed page. We use this standard with Flash and html pages.

Our standard for actual menu links is image, text or flash based. We do not usually use javascript menus that drop down because; 1) Some people disable javascript in their browser and 2) The script sometimes doesn’t work in browsers properly. When using a Flash based menu system, we provide text links on the page as well so that search engine bots can index the site.

Search Engine Optimization (SEO)
The whole point of a web site is so that people will find you on the web. There are many ways to approach SEO for your site. Html sites are the best for SEO, because search bots (like Google) can index all the words it finds in the html of your pages. Flash sites are a little tougher for search bots, but not impossible. With Flash sites you can include revelent text in the main html file that is not visible on the page.

The keys to good SEO is to provide “key words” on your pages that people use to search for your site. There are two places that “key words” are inserted into html code that is not seen on the browser. the third is the title that shows on the top of your browser. And the fourth area is on the web page itself that is seen (unless it’s a Flash site). These are the four areas;

1) Title (visible on top of browser window)
This is where you usually put the name of your site and just a couple of the most important key words. Example; “TechniPixel Solutions – Web Design, Flash and Graphics” You need to keep this as short as possible.

2) Description (not visible to browser)
This is a long description of your site. This usually shows up in search engines next to your title or web address (www.yourdomain.com). Example; “TechniPixel Solutions – Web Design, Graphic Design, Flash development, Software Development and Multimedia Develeopment”

3) Html Text (seen on the web page)
This is the text that is visible on your web page. The real key is to mention as many keywords as you can on each page.

Images
We perfer to use JPG format for pictures, then PNG. If a graphic is going to be big, we will try to use Flash instead. Flash allows for much smaller graphics and animation compared to regular images.